CUSTOM CAMPAIGNS : JENNIFER HUDSON - TURN IT UP FOR CHANGE
When Academy Award-winning actress and Grammy Award-winning recording artist Jennifer Hudson wanted to do something signifcant on behalf of her LGBT fan-base, she enlisted the help of Incluence to help shape her vision and find the appropriate corporate and charity partners. Incluence negotiated with W Hotels Worldwide and the Human Rights Campaign (HRC) for Jennifer to be the spokesperson for a comprehensive year-long fundraising and awareness initiative on behalf of LGBT marriage equality, Turn It Up For Change. The Turn It Up For Change campaign included 5 appearances / performances by Jennifer at W Hotels in New York, Chicago, Los Angeles & Dallas as well as Jennifer's headlining performance at the HRC National Gala in Washington DC. Incluence also negotiated the music rights to her song, “I Still Love You” on behalf of the campaign and coordinated a music video shoot for the song at the W Hotel in Hollywood that features a gay couple getting married as the storyline.