As the United States becomes more heterogeneous, consumer behavior is moving more rapidly than ever from the fringe into the “new mainstream”. In order to reach today’s and tomorrow’s consumers, your brand must authentically speak to the new intercultural reality. This "new mainstream" consumer increasingly embraces multidimensional relationships across an ever-expanding media landscape. This has led to a distinct change in the traditional relationship between brands (the sellers) and consumers (the buyers). Incluence is helping smart brands embrace this complex and fast-shifting consumer behavior with the development and implementation of creative strategies that facilitate meaningful interaction between consumers and brands.