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theagency


 

WHO ARE WE, AND WHAT'S WITH THE NAME?

Our name is a mash-up of the two fundamental tenets of our company: inclusion + influence. Incluence is a fully integrated agency that specializes in helping our clients achieve greater influence through inclusive engagement of emerging consumer groups. Our deep understanding of consumer behavior, influence, culture, diversity and emerging trends enables us to help develop impactful brands and memorable, multi-channel creative strategies that build a devoted following.

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theagency


 

WHO ARE WE, AND WHAT'S WITH THE NAME?

Our name is a mash-up of the two fundamental tenets of our company: inclusion + influence. Incluence is a fully integrated agency that specializes in helping our clients achieve greater influence through inclusive engagement of emerging consumer groups. Our deep understanding of consumer behavior, influence, culture, diversity and emerging trends enables us to help develop impactful brands and memorable, multi-channel creative strategies that build a devoted following.

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whatwedo


WHAT WE DO

We identify and preemptively engage emerging consumer segments in order to leverage their outsized influence on mainstream culture. We help you tell your brand’s story and create connected brand experiences across a variety of platforms. We reveal truths about brands through strategic insights. We wow your customers with worthwhile experiences that help you build a devoted following. We provide you with solid and measurable returns from our efforts.

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whatwedo


WHAT WE DO

We identify and preemptively engage emerging consumer segments in order to leverage their outsized influence on mainstream culture. We help you tell your brand’s story and create connected brand experiences across a variety of platforms. We reveal truths about brands through strategic insights. We wow your customers with worthwhile experiences that help you build a devoted following. We provide you with solid and measurable returns from our efforts.

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capabilities


WE'RE EXPERTS IN AUTHENTICITY

Whether you want to sponsor one of our Signature events, create a custom event series, or an entire cross-media campaign we know the secrets of actively engaging an audience. We design and create visuals, physical items and clever placement to advance your brand in ways other agencies don't even know exist.  

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capabilities


WE'RE EXPERTS IN AUTHENTICITY

Whether you want to sponsor one of our Signature events, create a custom event series, or an entire cross-media campaign we know the secrets of actively engaging an audience. We design and create visuals, physical items and clever placement to advance your brand in ways other agencies don't even know exist.  

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mainstreamconsumer


THE NEW MAINSTREAM CONSUMER

As the United States becomes more heterogeneous, consumer behavior is moving more rapidly than ever from the fringe into the “new mainstream”. In order to reach today’s and tomorrow’s consumers, your brand must authentically speak to the new intercultural reality. This "new mainstream" consumer increasingly embraces multidimensional relationships across an ever-expanding media landscape. This has led to a distinct change in the traditional relationship between brands (the sellers) and consumers (the buyers). Incluence is helping smart brands embrace this complex and fast-shifting consumer behavior with the development and implementation of creative strategies that facilitate meaningful interaction between consumers and brands.

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mainstreamconsumer


THE NEW MAINSTREAM CONSUMER

As the United States becomes more heterogeneous, consumer behavior is moving more rapidly than ever from the fringe into the “new mainstream”. In order to reach today’s and tomorrow’s consumers, your brand must authentically speak to the new intercultural reality. This "new mainstream" consumer increasingly embraces multidimensional relationships across an ever-expanding media landscape. This has led to a distinct change in the traditional relationship between brands (the sellers) and consumers (the buyers). Incluence is helping smart brands embrace this complex and fast-shifting consumer behavior with the development and implementation of creative strategies that facilitate meaningful interaction between consumers and brands.

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emergingconsumers


LGBT = EMERGING CONSUMER GROUP

It's estimated that the LGBT community spends $860 billion per year. Let's put that in context, if compared to State GDP's, the LGBT market would rank as the 4th largest State in the United States. That's a LOT of spending from a group of early-adopters with oversized influence on culture and trends. You want a part of that right?

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emergingconsumers


LGBT = EMERGING CONSUMER GROUP

It's estimated that the LGBT community spends $860 billion per year. Let's put that in context, if compared to State GDP's, the LGBT market would rank as the 4th largest State in the United States. That's a LOT of spending from a group of early-adopters with oversized influence on culture and trends. You want a part of that right?

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Lyst


SIGNATURE EVENTS : LYST

We curate and produce LYST; Our signature upscale LGBT lifestyle event experience with like-minded brands as partners; it’s our form of original content which is then syndicated through relevant media platforms (e-mail, print, digital, social and mobile). Originating in Los Angeles, LYST is the LGBT lifestyle brand for discerning influencers. Our savvy patrons hail from a variety of diverse backgrounds who share the LYST ethos of quality, style, and service. LYST illuminates the tastemakers and purveyors of excellence across fashion, finance, dining, health/fitness, travel and many other lifestyle sectors. LYSTLA.com

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Lyst


SIGNATURE EVENTS : LYST

We curate and produce LYST; Our signature upscale LGBT lifestyle event experience with like-minded brands as partners; it’s our form of original content which is then syndicated through relevant media platforms (e-mail, print, digital, social and mobile). Originating in Los Angeles, LYST is the LGBT lifestyle brand for discerning influencers. Our savvy patrons hail from a variety of diverse backgrounds who share the LYST ethos of quality, style, and service. LYST illuminates the tastemakers and purveyors of excellence across fashion, finance, dining, health/fitness, travel and many other lifestyle sectors. LYSTLA.com

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JenniferHudson


CUSTOM CAMPAIGNS : JENNIFER HUDSON - TURN IT UP FOR CHANGE

When Academy Award-winning actress and Grammy Award-winning recording artist Jennifer Hudson wanted to do something signifcant on behalf of her LGBT fan-base, she enlisted the help of Incluence to help shape her vision and find the appropriate corporate and charity partners. Incluence negotiated with W Hotels Worldwide and the Human Rights Campaign (HRC) for Jennifer to be the spokesperson for a comprehensive year-long fundraising and awareness initiative on behalf of LGBT marriage equality, Turn It Up For Change. The Turn It Up For Change campaign included 5 appearances / performances by Jennifer at W Hotels in New York, Chicago, Los Angeles & Dallas as well as Jennifer's headlining performance at the HRC National Gala in Washington DC. Incluence also negotiated the music rights to her song, “I Still Love You” on behalf of the campaign and coordinated a music video shoot for the song at the W Hotel in Hollywood that features a gay couple getting married as the storyline.

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JenniferHudson


CUSTOM CAMPAIGNS : JENNIFER HUDSON - TURN IT UP FOR CHANGE

When Academy Award-winning actress and Grammy Award-winning recording artist Jennifer Hudson wanted to do something signifcant on behalf of her LGBT fan-base, she enlisted the help of Incluence to help shape her vision and find the appropriate corporate and charity partners. Incluence negotiated with W Hotels Worldwide and the Human Rights Campaign (HRC) for Jennifer to be the spokesperson for a comprehensive year-long fundraising and awareness initiative on behalf of LGBT marriage equality, Turn It Up For Change. The Turn It Up For Change campaign included 5 appearances / performances by Jennifer at W Hotels in New York, Chicago, Los Angeles & Dallas as well as Jennifer's headlining performance at the HRC National Gala in Washington DC. Incluence also negotiated the music rights to her song, “I Still Love You” on behalf of the campaign and coordinated a music video shoot for the song at the W Hotel in Hollywood that features a gay couple getting married as the storyline.

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WHotels


CUSTOM EVENT SERIES : W HOTELS WORLDWIDE - TURN IT UP FOR CHANGE

W Hotels Worldwide is a brand that has been dedicated to promoting and practicing equality since its inception. So when they joined forces with the Human Rights Campaign (HRC) for their nationwide Turn It Up For Change initiative, they reached out to Incluence for our expertise in curating and producing events for the LGBT audience. Utilizing our in-house LGBT event brand, LYST, we produced Turn It Up For Change events at W Hotels in Los Angeles, San Diego, Scottsdale & New Orleans. Incluence created the overall graphic branding campaign for each event, designed and produced an acrylic engagement ring for all event attendees, print materials (signage, informational pamphlet), executed market-specific awareness campaigns (online / mobile / print) and oversaw all event operations.

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WHotels


CUSTOM EVENT SERIES : W HOTELS WORLDWIDE - TURN IT UP FOR CHANGE

W Hotels Worldwide is a brand that has been dedicated to promoting and practicing equality since its inception. So when they joined forces with the Human Rights Campaign (HRC) for their nationwide Turn It Up For Change initiative, they reached out to Incluence for our expertise in curating and producing events for the LGBT audience. Utilizing our in-house LGBT event brand, LYST, we produced Turn It Up For Change events at W Hotels in Los Angeles, San Diego, Scottsdale & New Orleans. Incluence created the overall graphic branding campaign for each event, designed and produced an acrylic engagement ring for all event attendees, print materials (signage, informational pamphlet), executed market-specific awareness campaigns (online / mobile / print) and oversaw all event operations.

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Lisa Vanderpump


CUSTOM EVENT SERIES: LISA VANDERPUMP - HUGE GAY BRUNCH

When ‘Real Housewife’ star Lisa Vanderpump opened her newest restaurant PUMP in the middle of West Hollywood she needed a an event series to reinforce her commitment to the LGBT community. HUGE GAY BRUNCH was quickly named “The Gold Standard of Gay Brunches” by Queerty.com. The event featured weekly hosts from the colorful local community, an in house DJ, Incluence-designed games that kept the physical crowd entertained and “I’M HUGE” buttons that attendees wore to neighboring venues creating instant awareness. Images from the event created a buzz that spread quickly through LGBT social circles. During the Summer 2014 series, Lisa was awarded an LGBT commitment award by the City of Palm Springs, and was on the cover of Frontiers magazine.

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Lisa Vanderpump


CUSTOM EVENT SERIES: LISA VANDERPUMP - HUGE GAY BRUNCH

When ‘Real Housewife’ star Lisa Vanderpump opened her newest restaurant PUMP in the middle of West Hollywood she needed a an event series to reinforce her commitment to the LGBT community. HUGE GAY BRUNCH was quickly named “The Gold Standard of Gay Brunches” by Queerty.com. The event featured weekly hosts from the colorful local community, an in house DJ, Incluence-designed games that kept the physical crowd entertained and “I’M HUGE” buttons that attendees wore to neighboring venues creating instant awareness. Images from the event created a buzz that spread quickly through LGBT social circles. During the Summer 2014 series, Lisa was awarded an LGBT commitment award by the City of Palm Springs, and was on the cover of Frontiers magazine.

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Bloomingdales


SINGLE EVENT COLLABORATION : BLOOMINGDALE'S - LA STYLE ICONS

Bloomingdale's Los Angeles partnered with Incluence to produce LA STYLE ICONS, an event celebrating local creatives from a variety of professions who yield incredible influence. Nearly 500 people were in attendance, and enjoyed in-event activations by TOMS, 2(X)IST, The Kooples, Joe's, Ralph Lauren Black Label, Ted Baker, and Hugo Boss.  

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Bloomingdales


SINGLE EVENT COLLABORATION : BLOOMINGDALE'S - LA STYLE ICONS

Bloomingdale's Los Angeles partnered with Incluence to produce LA STYLE ICONS, an event celebrating local creatives from a variety of professions who yield incredible influence. Nearly 500 people were in attendance, and enjoyed in-event activations by TOMS, 2(X)IST, The Kooples, Joe's, Ralph Lauren Black Label, Ted Baker, and Hugo Boss.  

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Contact


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Contact


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